“Basketball is a Brotherhood” aptly summarizes the team culture of basketball. It was also the key concept for the re-design of Adidas Basketball web site; the central hub of high-quality apparel, endorsed by top athletes who embody sportsmanship, professionalism, and the competitive spirit.

The strategic focus pairs Adidas’ world-class footwear & athletic gear, with elite NBA athletes in an effort to increase brand recognition, while providing content that is easily accessed on multiple devices, platforms and social networks.

As Information Architect…
Constructed the information architecture. (i.e. wireframes & tech specs)
The site provides detailed consumer product information, e-commerce functionality, exclusive video content, behind-the-scenes player blogs, in addition to customizable voicemails & text messages automatically configured to a subscriber’s phone.

Site Link http://www.adidasbasketball.com