To create awareness and ‘buzz’ for the new Jeep Compass 4×4, Global Hue & Group DI created an interactive online video contest for DaimlerChrysler that gave participants an opportunity to express their creativity by developing their own Jeep Compass-themed TV commercials.

Entries were uploaded to a ‘YouTube’-style gallery where site visitors would have an opportunity to ‘cast a vote’ for their favorite video, once per day. Voting took place over several weeks and the Grand Prize winning video was featured on jeep.com… PLUS they won a two-year lease on a brand new Jeep Compass 4×4!! Three additional finalists received Jeep branded merchandise.

As Technical Project Manager…
Managed the development team throughout the course of the project lifecycle.
Provided strategy, budget estimation, technical documentation, information architecture + project planning for the design & development of the freeyourthoughts.com website and content management / admin tools.