Peter Van Miller

2009 : “O” Magazine Online

admin — Fri, 10 Apr 2009 08:42:06 +0000

O, The Oprah Magazine gives confident, smart women the tools they need to explore and reach for their dreams, to express their individual style and to make choices that will lead to a happier and more fulfilling life. With one of the most trusted women in America serving as the magazineˆs inspiration, O serves as a catalyst for transforming women’s lives.

This centralized site for all of O, the Oprah Magazine’s online promotions, this marketing portal puts sweepstakes, events, advertiser promotions and email marketing at the fingertips of users. The content management system enables site administrators to easily make updates, manage promotions, track results in real time and generate reports as required.

As Information Architect…
Improved the functionality & navigation elements to enhance usability.
Worked with web designers & developers to rebuild content management system (CMS) and improve overall “look & feel” of the site.

Site Link http://www.omagonline.com

2008 : Rockefeller Center

admin — Mon, 02 Feb 2009 04:52:13 +0000

Rockefeller Center brings you inside and behind-the-scenes of some of New York City’s most beloved treasures. Explore more and visit the seasonal highlights, outdoor gardens and historic buildings that give Rockefeller Center its diverse, dynamic flavor.

From spacious flagships to unique specialty stores, there is something here for every taste and closet, in iconic surroundings as sophisticated as they are welcoming. And whether you want to grab a quick bite, get your cappuccino fix, meet friends for cocktails or savor a special family dinner, you’ll relish the delicious options.

As Information Architect…
Constructed the blueprint (i.e. wire frames, functionality & navigation) for a new re-design of the site that visitors can use to learn about the history, culture, shopping, dining & events of this world-reknowned landmark.
The site features a flash-based ‘interactive mapping tool’ that can be used to plan your entire itinerary on your next visit to Rockefeller Center.

Site Link http://www.rockefellercenter.com

2008 : Adidas Basketball

admin — Fri, 31 Oct 2008 07:14:23 +0000

“Basketball is a Brotherhood” aptly summarizes the team culture of basketball. It was also the key concept for the re-design of Adidas Basketball web site; the central hub of high-quality apparel, endorsed by top athletes who embody sportsmanship, professionalism, and the competitive spirit.

The strategic focus pairs Adidas’ world-class footwear & athletic gear, with elite NBA athletes in an effort to increase brand recognition, while providing content that is easily accessed on multiple devices, platforms and social networks.

As Information Architect…
Constructed the information architecture. (i.e. wireframes & tech specs)
The site provides detailed consumer product information, e-commerce functionality, exclusive video content, behind-the-scenes player blogs, in addition to customizable voicemails & text messages automatically configured to a subscriber’s phone.

Site Link http://www.adidasbasketball.com

2007 : Maria Sharapova

admin — Mon, 21 Jul 2008 04:46:58 +0000

Tennis star Maria Sharapova has a lot going for her. At only 18 years of age she became the world’s highest paid female athlete and one of the hottest young celebrities in the world of sports.

As Technical Project Manager…
Managed daily operation of the official MariaSharapova.com site during 2007.
Provided site updates, reporting & maintenance on an ongoing basis.
Conceptualized & implemented Flash-based video & photo web projects. 
Managed retail products integration for the online store and promotional ‘pushes’ aligned with Maria’s tennis / celebrity / charity events.
Recommended functionality improvements, new initiatives & customized 3rd-Party Promotional Contests / Sweepstakes to increase site registration, traffic & retention numbers.

Site Link http://www.mariasharapova.com

IMG World
Many of the world’s most celebrated tennis players partner with IMG to extend their careers and build personal brands through licensing, endorsements, broadcasting and speaking oportunities.

2007 : Cesar Millan

admin — Mon, 21 Jul 2008 04:44:17 +0000

He captured the national spotlight when his National Geographic Channel (NGC) series ‘The Dog Whisperer’ premiered in September 2004. Regular viewers soon came to realize it wasn’t the dogs… but their quirky owners who needed Cesar’s help the most.

In 1997, Cesar Millan founded the Dog Psychology Center, a state-of-the-art facility where Millan and his staff rehabilitate dogs in order to maintain a natural state of equilibrium. Nowadays, Cesar is recognized as the “Dr. Phil” for dogs, a world-renowned dog behavior specialist, known for his ability to rehabilitate even the worst behavioral problems of aggressive canines.

As Technical Project Manager…
Provided Information Architecture for a new site that subscribers can use to learn Cesar’s methodologies on their own pets.
The site features a video-based ‘Flash Application’ that teaches Cesar’s unique tips, exercises and motivational lessons while providing a unique social networking experience for his fans and clients worldwide.

Site Link http://www.sessionswithcesar.com/

IMG World
Cesar Millan is represented in broadcasting, speaking, licensing and marketing on a worldwide basis by sports, entertainment and media company, IMG.

2007 : Rudimental Records

admin — Mon, 21 Jul 2008 04:41:30 +0000

2Rude’s music production wizardry is the driving force behind Rudimental Records & the lyrical sensation(s) Quinn Maeback & Kaleb Simmonds. His music has also been heard on hit TV shows like “America’s Next Top Model”, “Pimp My Ride” and MTV’s “Punked”.

Born in Toronto and raised in Jamaica, Washington D.C. and New York City – this professional consistently covers all angles of the music industry with his ‘multi-talented’ scope and has been instrumental in revolutionizing Canadian urban music.

As Chief Architect…
The new website features an online .mp3 store, featured tracks, music videos, artist bios, photo galleries, event calendar, rss feeds and much more.

Site Link http://www.rudimentalrecords.com

2006 : Eagle One

admin — Mon, 21 Jul 2008 04:28:30 +0000

For more than two decades, Eagle One has been a leader in the development and manufacture of premium automotive appearance care products. The company enjoys a reputation for quality and innovation, especially amongst the most demanding ‘car enthusiasts’.

As Technical Project Manager…
Provided information architecture, technical documentation & project planning for the development of the Eagle One website & customized Promotional Contests / Sweepstakes to increase site registration, traffic & retention numbers.

Site Link http://www. eagleone.com

2006 : Data Capture Program

admin — Mon, 21 Jul 2008 04:17:09 +0000

Digital Intelligence Group’s Data Capture Program entails the development of all application and database systems necessary for acquiring, storing, reviewing, and transferring data collected at special events held on behalf of clients like Sprint & Diageo (Wines & Spirits).

Handheld PDA’s were used to capture unique marketing data about Event Attendees / Guests. Event Ambassadors would enter their data electronically to register them for future sweepstakes & marketing initiatives. The PDA’s provided event organizers with an easy-to-use & efficient method for ‘surveying’ wide demographics of people within a short timeframe.

As Technical Project Manager…
Provided strategic & technical documentation.
Managed the development team throughout the course of the project lifecycle.
Created information architecture, project plans and training manuals for the use of the PDA devices & and the custom-built software.

2006 : Jeep 4×4 “Free Your Thoughts” Contest

admin — Mon, 21 Jul 2008 04:12:59 +0000

To create awareness and ‘buzz’ for the new Jeep Compass 4×4, Global Hue & Group DI created an interactive online video contest for DaimlerChrysler that gave participants an opportunity to express their creativity by developing their own Jeep Compass-themed TV commercials.

Entries were uploaded to a ‘YouTube’-style gallery where site visitors would have an opportunity to ‘cast a vote’ for their favorite video, once per day. Voting took place over several weeks and the Grand Prize winning video was featured on jeep.com… PLUS they won a two-year lease on a brand new Jeep Compass 4×4!! Three additional finalists received Jeep branded merchandise.

As Technical Project Manager…
Managed the development team throughout the course of the project lifecycle.
Provided strategy, budget estimation, technical documentation, information architecture + project planning for the design & development of the freeyourthoughts.com website and content management / admin tools.

2005 : AOL Live 8 Concert

admin — Mon, 21 Jul 2008 02:46:14 +0000

On Saturday July 2, 2005 performances by over 150+ bands and 1200+ music artists in 10 different cities was broadcast on 182 television networks and 2,000 radio networks around the globe to try to help end poverty in Africa. 

Live 8 was a string of benefit concerts that took place in the G8 states and in South Africa. They were timed to precede the G8 Conference and Summit held at the Gleneagles Hotel in Auchterarder, Scotland from July 6-8, 2005. This event also coincided with the 20th anniversary of the original “Live Aid” Concert, organized by Bob Geldof.

The purpose of the Live 8 petition, the Global Call for Action Against Poverty and the musical performances were planned to pressure world leaders to drop the debt of the world’s poorest nations, increase and improve aid, and negotiate fair trade rules in the interest of poorer countries.

As Technical Project Manager…
Brainstormed on strategy, information architecture and development of the system.
Managed creative resources throughout the course of the project lifecycle.
Lead in the development of AOL’s Live 8 “Hub Site”, the official Worldwide Simulcast seen by over 30 million people via the Internet.